Project Details

Visual Representations and Cultural Constructions of Childhood and Parenting in a Parent Magazine

This study examines the visual images and cultural meanings conveyed in the advertisements of a popular child-care magazine in Hong Kong, with specific attention on its representations and constructions of childhood and parenting. By deconstructing its images and messages encoded in the advertisement, this study aims to achieve three purposes: a) examing the kinds of gender identities and relations in respect of childhood and parenting that have been reinforced and promoted; b) exploring how childhood and parenthood are constructed; c) outlining some pedagogical implications for educators who want to take more seriously the images and messages of the popular culture.

Commencement Date : 2008/6
Completion Date : 2009/6
Chief Investigator(s) : Dr CHAN, Kit Wa Anita 陳潔華 [SSC]

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