Project Details

The Cultural Constructions of Motherhood in a Popular Parenting Magazine in Hong Kong

This study will examine the messages conveyed in the most popular parenting magazine, Ours, with specific attention on its discussion and constructions of motherhood and feminities. Ours, which was first launched in 1988, is the first magazine of its kind in Hong Kong and is in existence for almost 20 years. By deconstructing the messgaes and images encoded in the magazine, this study aims to achieve three purposes: a) to identify changes in the conceptions and practices of motherhood (and fatherhood, if any); b) to examine the kinds of gender identities and relations that the magazine has helped to promote; c) to assess the insights and limitations of the magazine's discourses on parenting for those who provide gender equity education and parent education.

Commencement Date : 2007/1
Completion Date : 2008/9
Chief Investigator(s) : Dr CHAN, Kit Wa Anita 陳潔華 [SSC]

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